Key Insights from Okta's 'Businesses at Work' Report
Every day, we at LeewardCloud are driven by the opportunity to empower you - the IT Directors, CFOs, CEOs, and business owners who are shaping the future of business. We are committed to providing you with the most innovative and efficient tools to navigate the digital landscape. To do so, we stay ahead of the curve, gleaning insights from resources like Okta's 'Businesses at Work' report. This report, backed by data from over 17,000 global customers, helps us stay attuned to the evolving needs of businesses in a changing technology environment.
A New Age of Productivity
Productivity in the digital age is being redefined. The tools and applications that businesses rely on are evolving to meet changing needs. This year, we see travel apps and business supplies software emerging as unexpected leaders in the app landscape, with design applications also gaining traction. Speaking of tools for creatives, customers are making great use of our Dropbox Creative Tools add-on. The year-on-year growth in these categories reflects a shift in business requirements, driven by the evolving ways in which we work.
Travel apps, for instance, have seen a remarkable 43% customer growth year-on-year, and a staggering 197% unique user growth. In a parallel narrative, business supplies, a category that didn’t even break the top 10 in last year’s report, has shown tremendous year-over-year growth, with a 35% increase in customers and a 77% increase in unique users. These trends underscore a shift in focus, as businesses navigate this ever-changing landscape.
Diversity in Tools: The Key to Success
In the journey to success, a single tool or application is seldom the answer. Rather, it's the combination and integration of multiple tools that creates the foundation for success. This year, the fastest-growing tools are as diverse as the businesses they serve, ranging from collaboration and communication tools to cloud platforms and security tools. Kandji, an Apple mobile device management (MDM) tool, stands out with a 172% YoY growth by the number of customers, exemplifying this trend.
Large organizations, with over 2000 employees, are leading the pack in this trend, employing an average of 211 apps each, integrating best-of-breed apps such as Zoom, Slack, and Box on top of their productivity suites from Microsoft and Google. This underscores the importance of a diverse and adaptive toolset in driving productivity and success.
Embracing the Multi-Cloud Trend
The cloud landscape is also evolving, with a clear trend towards multi-cloud adoption. Businesses are increasingly leveraging multiple cloud platforms to fulfill their diverse needs, with combinations like Amazon Web Services and Google Cloud Platform becoming increasingly popular. This trend points to the growing need for flexibility and adaptability in technology infrastructure.
Navigating Change, Together
Change is the only constant in the technology landscape, and navigating this change is a shared journey. As we glean insights from resources like Okta's 'Businesses at Work' report, we are reminded of the importance of workforce efficiency, security, and innovative customer-facing initiatives in today's business environment.
At LeewardCloud, we remain committed to supporting your journey through this landscape. Our mission is to equip you with innovative solutions like the new AI-powered Windows Copilot, designed to enhance productivity by delivering personalized suggestions based on your unique needs.
If you have any questions or need further assistance, please don't hesitate to reach out to us at support@leewardcloud.io.
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